Engineer • Ecommerce Founder • Automotive Sales Leader • AI Advocate

Who is Michael “Zippidy” Duda?

A career built on technology, sales performance, customer experience, and the belief that dealerships win when they embrace the next tool before the market forces them to.

Schedule a Google Meet View Resume PDF Visit DealerDriven.ai
Milwaukee School of Engineering
From MSOE engineering roots to dealership AI growth strategy.
1994
Founded Interactive Data
10x
Russ Darrow President’s Club winner
504
Vehicles delivered in one calendar year
2024
Kia Crystal Customer Service Award

A technology-first message for modern dealerships

The page below turns the original biography into a stronger executive story: early internet adoption, engineering discipline, ecommerce execution, retail automotive production, and AI-driven dealership growth.

2025 — Michael “Zippidy” Duda: “In 1992, I was working at GE Medical, exploring Mosaic and Netscape browsers while experimenting with Apache web servers on UNIX systems. At that time, Google didn’t exist, and most businesses had no understanding of the internet; they thought I was crazy for suggesting they take their operations online. In 1994, Amazon was founded which was initially focused solely on selling books, the same year I launched Interactive Data (www.idata.com), the E-Commerce company I would run for 15 years.”

“The artificial intelligence we see today is reminiscent of the early internet era I experienced firsthand. Imagine running a car dealership today without leveraging the internet—it would be unthinkable. My message to dealership owners, general managers, sales managers, and sales teams is this: Embrace AI in every aspect of your business. Be progressive. Innovate. Those who fail to adopt these technologies risk being left behind.”

Career timeline

A professional journey spanning engineering, internet commerce, sports licensing, automotive retail, customer experience, and AI-powered dealership performance.

Milwaukee School of Engineering
Education Foundation

Milwaukee School of Engineering

BS Electrical Engineering Technology — Computer Specialty

MSOE engineering roots created the foundation for a career built around systems, process, technical problem solving, product development, and customer-focused execution.

Professional Highlights
  • Engineer-trained leader with a high-energy, success-driven approach.
  • Brought early internet capabilities into GE Medical engineering environments.
  • Created and operated an internet company serving Fortune 500 companies, licensed sports manufacturers, and prominent NFL players.
  • Reached the top of automotive sales through technology, customer service, and consistency.
  • Built leadership experience across heavy equipment, medical equipment, ecommerce, automotive sales, and artificial intelligence.
Resume PDF Schedule Google Meet
Gehl Company - West Bend, WI
Engineering Department

Gehl Company

Streamlining engineering operations while carrying full-time MSOE credits.

Helped engineering operations modernize through workstation support, CAD process improvement, technical training, and cost-savings initiatives.

Career Highlights
  • Supported installation of Sun SPARC and Silicon Graphics workstations.
  • Helped generate best practices in the engineering department with 3D CAD.
  • Trained drafting engineers to transition to 3D CAD.
  • Installed and configured UNIX workstations.
  • Learned GRIP 3D wireframe programming and created drafting programs.
  • Filed a $180K yearly cost-savings program with the corporation.
GE Healthcare - Waukesha, WI
Medical Technology Innovation

GE Healthcare

Early internet, UNIX, remote service, and proactive diagnostics.

Fresh out of college, Zippidy completed engineering projects at General Electric Healthcare and was often called “The Grandfather of Proactive Diagnostics.”

Highlights
  • Lead architect for remote service via internet.
  • Lead architect for CT remote UNIX boot via internet.
  • Lead architect for remote service through GE Cares.
  • Lead architect for the first generation field service intranet.
  • Worked with MR, CT, Nuclear, Ultrasound, and X-ray imaging service engineering.
Schedule a Google Meet
Interactive Data LLC, Menomonee Falls, WI
Founder / Owner

Interactive Data LLC

Internet consulting, ecommerce, sports licensing, and athlete websites.

Launched and operated an ecommerce company serving licensed merchandise brands, sports manufacturers, and NFL athletes.

Highlights
  • Formed a new internet company in the early commercial web era.
  • Generated millions of dollars in online transactions.
  • Managed server rooms, SQL databases, and transaction migration to the cloud.
  • Served as lead software engineer, content creator, and search/ROI strategist.
  • Conducted live interviews with players and local news media.
  • Worked as a Canon sideline photographer at NFL games, Pro Bowl, and licensed action-photo events.
Photos with NFL Players & Celebrities
Russ Darrow Group - Kia of Wauwatosa, WI
Retail Automotive Performance

Russ Darrow Kia Wauwatosa

Sales & Finance

Transformed technical, marketing, customer-service, and social-media skills into elite dealership floor performance.

Highlights
  • #1 car salesperson for 10 years straight.
  • Helped grow Kia dealership volume from 40 vehicles per month to 150 per month.
  • Set a new record of 504 vehicles sold in one year.
  • Kia Platinum Elite Sales with yearly awards.
  • President’s Club speaker and 10-time winner.
  • 2024 Kia Crystal Customer Service Award.
  • CRM expert: DriveCentric, AutoAlert, and Automastermind.
  • Developed SQL prototype social media platform on Azure Cloud.
  • Built Team Zippidy.com.
The GM AI Dealership Series
AI Content & Education

The “GM” AI Dealership Series

Advanced AI video production for automotive education.

A series dedicated to hardworking people in the automotive industry, featuring new products, common dealership situations, and the future of AI-powered sales content.

Highlights
  • Uses advanced AI video production tools.
  • Dedicated to the hardworking people in the automotive industry.
  • Features new products and real-world dealership situations.
Watch The “GM” Resume PDF
Next Step

Bring educated execution to your dealership.

Book a quick conversation with Zippidy to talk dealership process, customer experience, AI, lender-based opportunities, and immediate sales-floor action.

Schedule a Google Meet

Explore more of the Zippidy ecosystem

Dealer products, sales services, AI series, NFL photography archives, and the automotive story behind the performance.

OptiCam Lens System
OptiCam Lens System

Dealer-focused product solutions.
Ikon Technologies
Ikon Technologies

Dealership and consumer theft product.
Request a Zoom with Zippidy
Zoom with Zippidy

Book a dealership growth conversation.
The GM AI YouTube Series
The “GM”

AI dealership video series.
Michael Zippidy Duda - The NFL Years
The NFL Years

Sports photography and athlete history.
The Russ Darrow President's Club
President’s Club

10-time performance history.

AI Tools - BDC - Dealer Products - Direct Mail - Merchant Services - Staffed Events - Zippidy

Ikon Technologies Logo OptiCam Lens System Logo: Cameras - Dealers - Google Meet - Screens - Sensors - Theft - VIP Meeting - The "GM"
Questions, Comments or Concerns to Michael Duda at 414-202-8517 or Email: duda@idata.com
Last modified: May 07 2026 18:58:34.